Scent Beauty and Sabrina Carpenter Debut Sweet Tooth Fragrance Within the Metaverse
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The gourmand fragrance features notes of chocolate marshmallow, vanilla, Chantilly cream and sugared musks.
11.09.22
Inspired by Sabrina’s love of desserts, “Sweet Tooth” indulges with a fragrance marketers say is good enough to eat. The scent is sweet, yet sophisticated and reminiscent of the irresistible joy of a candy shop, filled with creamy chocolate, pops of color, swirls and sweets. The gourmand fragrance features notes of chocolate marshmallow, vanilla, Chantilly cream and sugared musks. Sweet and petite, the bottle is modeled from the shape of a chocolate bar but reinvented in faceted glass with tones of pink and rose gold. The bottle sparkles with delight and becomes an art piece for all to unwrap and experience.
Scavenger Hunt
To celebrate the launch, fans will be invited to meet with Carpenter at her very own candy shop in Decentraland, designed to reflect fragrance inspiration with a sweet shop theme, in collaboration with Walmart. Sabrina will make four surprise appearances throughout where fans will have the opportunity to interact with her directly and reply live in real-time. Upon entrance into the candy shop, a link will be available to direct users to Walmart.com to purchase the fragrance directly. Participants will engage in a scavenger hunt within the candy shop, where the user will be able to leave the experience with a gift of a wearable NFT backpack by going through the maze and capturing different notes featured within the fragrance. Customers can visit the sweet shop, engage in the scavenger hunt and interact with Sabrina via the link here starting November 10 through 24.
“We are thrilled to finally introduce Sabrina’s debut fragrance, ‘Sweet Tooth,’ with an immersive experience for customers in Decentraland,” said Steve Mormoris, founder and CEO of Scent Beauty. “We know that Sabrina’s diehard fans have been patiently waiting for the release and we’re excited to give them a special opportunity to engage with her and discover the fragrance in a virtual way.”
“Releasing my very own fragrance is a true dream come true,” said Carpenter. “Sweet Tooth is sweet, but sophisticated with notes of chocolate marshmallow, vanilla, Chantilly cream and sugared musks. I am really excited to invite my fans to the sweet shop we have created in Decentraland and fully immerse them in my inspiration for this fragrance.”
Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, which offer unique, culturally relevant fragrances to consumers worldwide. Its portfolio demonstrates the extensive possibilities of scent, with a variety of fragrance forms and partnerships that preview the future of the fragrance industry.
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